Tom Ritchie: We are on the precipice of an earned media revolution
New technology is set to revolutionise earned media and allow communicators to target audiences and measure ROI like never before, says Tom Ritchie, Cision’s EMIA VP GTM. [...]
Opinion: What we can learn about PR from the Winter Olympics
Dominic Pollard, director of content and comms at City Road Communications, discusses how the UK public’s lack of engagement with the Winter Olympics contains important [...]
Society of Editors debates the crisis in our courts and how to solve it
An expert panel discussed how to safeguard British court reporting in the age of digital media at this week’s Society of Editors seminar, Cision’s Josh Gray reports. This [...]
Opinion: PR must embrace digital in 2018
Danny Whatmough, head of social at Weber Shandwick and chair of the PRCA Digital Group, outlines the key takeaways from this year’s PRCA digital report. One trend that really [...]
Opinion: Big companies fail the brand resilience test
Jon Meakin, Grayling’s global head of strategic services, discusses the findings of the agency’s Critical Conditions report into the online reputations of 50 [...]
Opinion: How to overcome comms silos
Barbara Watson, Launch’s director of brand and content, discusses the limitations of using silos and argues that training can overcome the difficulties associated with [...]
Young people expect brands to champion good causes, Edelman reports at CIPR conference
From Smirnoff’s campaign for equality in the music industry to Heineken’s ‘Worlds Apart’ social experiment, 2017 has seen many huge brands get behind great causes. After the [...]
4 essential PR insights from the 2017 Social Journalism Study
From Twitter’s falling popularity to the dawn of a new breed of “social journalist” – Cision’s 2017 Social Journalism Study is packed with insights to help communicators build [...]
Insight tops the agency agenda at exclusive Cision breakfast
A select group of senior communicators gathered in London yesterday to discuss how insight and measurement technology is helping agencies tackle the biggest challenges facing [...]
George Osborne: Journalism is a lot more fun than politics
Former Chancellor George Osborne this week talked at an exclusive London Press Club event sponsored by Cision about his new job as editor of the London Evening Standard, his [...]
Why every business can benefit from corporate newsrooms
Instilling newsroom culture into a business will maximise the effectiveness of its corporate communications, the co-founders of corporate comms agency Stampa argued in [...]
Weber Shandwick wins big at PRWeek Global Awards
At last night’s PRWeek Global Awards in London, Weber Shandwick won six awards out of 24 and was named Global Agency of the year. Weber won awards for Corporate Social [...]
Beattie: What if social media could predict the snap election outcome?
Beattie’s digital team has launched a tongue-in-cheek investigation on what would happen if social media activity dictated how UK voters will behave in June and who will be in [...]
3 benefits to independent working in PR
The growth of independent working in PR – as consultants, freelancers and remote workers – looks to change the industry as it has done in many sectors. Nina [...]
So, there’s been a takeover bid? PRs on tackling both rumour and fact
Kraft Heinz’s takeover bid for Unilever is a recent reminder that PRs must always be prepared for unexpected news, whether rumour or fact. Comms pros from Lansons, MHP and [...]
Why taking ‘calculated risks’ helps brands stand out at trade shows
At this year’s Mobile World Congress (MWC) the brands that broke convention were the most successful and achieved most cut-through, according to Hotwire’s UK MD Matt Cross. [...]
8 tips for communicating to the ‘modern woman’
Engine revealed this week that women feel brands do not accurately represent them. To remedy this, the agency group, which includes MHP Communications, has come up with eight [...]
UK brands are failing to effectively communicate to women
Engine’s research ‘Engaging the 21st Century Woman; What Brands Need to Know’ highlights that 86% of women think brands fuel old-fashioned stereotypes. This morning, Stylist’s [...]