The Gorkana Weekly Industry News Brief: AMEC summit special
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana News.
AMEC Summit 2016 – highlights
Gorkana’s AMEC award winners
Gorkana won seven AMEC Awards at the ceremony last night which marked the end of the annual two-day AMEC Summit.
Diane Scott, director of media and corporate affairs at Visa Europe, discussed how she convinced a new CEO that her comms team was a valuable asset to the business.
Ben Levine, VP, global research & analytics at Ketchum International, emphasised that measurement is not an end point, it’s a continuous push towards improvement. He said: “Don’t ever be satisfied with what you’re doing, always push it to the next stage.”
Chris Foster, worldwide executive vice president at Burson-Marsteller, explains why he believes ‘metrics matter’, talks about measurement as a journey. He also looked forward to Gorkana’s ‘must attend’ aftershow party.
Leaders from Cision, Kantar and Isentia predicted what changes are coming in the media intelligence industry.
AMEC’s Non-profit Group revealed research showing the barriers to measurement non-profit organisations and charities face and how AMEC hopes to help.
People News
PR, digital and creative comms agency Citypress has brought in Golin London’s Ruth Clifford as director of social media.
Crystal Palace Football Club has appointed The Football Association’s Joanne Budd as head of PR and media relations.
Hotwire has appointed Jamie Readon as its new creative director, with a brief to help the agency deliver more integrated campaigns.
Pitch Wins
Home Retail Group has hired specialist toy sector PR agency Playtime PR to handle campaigns relating to Argos’ toy offering in 2016.
The Scottish Women’s Institutes (SWI) has awarded a three-year contract to Aberdeen-based Tricker PR.
Ketchum’s global network will provide international PR and media support to the Rome 2024 Committee, promoting the City of Rome’s bid to host the 2024 Olympic and Paralympic Games.
News Analysis
What fewer education reporters means for PR
BBC education correspondent, Sean Coughlan, recently published an opinion piece on the international education and innovation title WISE ed.review, which argues that there are fewer reporters in the education sector and this means that “deserving” stories do not always get covered. Gorkana asks PRs from Catherine Lane and Mango Marketing what this means for PRs in the education sector.
Journalist News
Alexandra Scaggs has joined the Financial Times as an Alphaville reporter in New York. Prior to this, she was a Treasury Market Reporter for Bloomberg News.
Tom Banks has been appointed acting editor at Design Week. Banks was formerly news editor for the title and was recently nominated for a PPA Award.
Matt Lawless has been promoted to sports editor at Mirror Online (Daily Mirror).
Features
Ben Levine: ‘Real measurement never stops’
Ahead of the AMEC summit, Ben Levine, vice president at Ketchum, shares a reminder that measurement should not be viewed as a single, isolated step in a campaign strategy. It should be integrated, and applied on an ongoing basis, to inform and improve future campaigns and to further the progression of the wider PR industry.
James Herring: ‘How to perfect the PR stunt’
Ahead of his talk on Zen and the art of the publicity stunt at Cannes Lions next week, James Herring, owner at Taylor Herring, talks about the value of stunts, how a good stunt can benefit a wider PR campaign and how to make something memorable.
PR Case Study: The Aldi Wine Store
To promote the launch of Aldi’s new online wine platform, Clarion Communications launched an ‘Apple store’ of wine shops to capitalise on the discount supermarket chain’s sponsorship of the London Wine Week festival. The result? A 47% sales uplift the day the shop opened.
Ahead of Father’s Day on Sunday, Gorkana’s Ebunola Adenipekun caught up with John Adams, founder of one of the UK’s most influential dad blogs, DadblogUK, to find out about what’s made him stand out in such a crowded parenting market, his successful move into vlogging this year, why PRs should pay more attention to YouTube subscribers, and his top tips for how PRs can help with content.
