TotallyMoney.com briefs Citypress on consumer PR

Credit comparison site TotallyMoney.com has brought in Citypress as its retained PR agency, with a brief to raise the profile of the brand among consumers.

Founded in 2007, TotallyMoney.com aims to help people access better, fairer credit deals by comparing credit cards, personal loans and mortgages. It currently attracts half a million customers each month.

Citypress, which won the account following a competitive pitch, has been briefed to provide a full service newsroom for TotallyMoney.com, and position the brand as an expert consumer champion in the field of credit comparison.

The team will also handle PR activity around algorithm updates and new tools, which are set to launch later this year.

Alastair Douglas, CEO of TotallyMoney.com, said: “Our mission is to make access to credit fairer through our technology that helps people make smarter decisions about their applications. With its extensive personal finance experience, the team at Citypress will be playing an important role in communicating this to consumers.”

Kelly Hollidge, head of Citypress in London, said: “Access to credit should be fair and simple, yet the reality is very different. Many credit-worthy people struggle to access credit cards, mortgages and loans due to poor credit scores. What’s worrying is that people are often unaware of their score before they apply for products, meaning they are searching blind. TotallyMoney.com wants to change this.

“As the pioneer of eligibility algorithm technology, they’ve been leading the way in helping consumers by giving an indication of which products they could be accepted for, saving people time and money when they apply. The communications strategy is based around telling that story, showing TotallyMoney.com as the leaders in making access to credit fairer.”