Taylor Herring launches latest #GreatStarts for Kellogg’s Team GB sponsorship

Taylor Herring has unveiled its latest creative for the Kellogg’s #GreatStarts Olympic Campaign, releasing a video of team GB athlete Louis Smith demonstrating a “unique” breakfast gymnastics routine.

The video and picture led content follows the launch campaign 100 days ahead of the Rio Olympics, which saw Smith team up with Sir Steve Redgrave and Rebecca Adlington to recreate a series of iconic Hollywood breakfast scenes.

Content will be promoted and distributed across all Kellogg’s-owned channels and offered for editorial use in the week ahead.

Taylor Herring was appointed lead creative agency for an eight month long Olympic campaign for Kellogg’s in January.

It won the brief following a competitive pitch process and is working closely with Kellogg’s retained media agencies to promote Kellogg’s role as official sponsors of Team GB at the Rio Olympics.

Peter Mountstevens, creative director at Taylor Herring, said: “Bringing Louis’s unique breakfast routine to life was a simple and engaging idea to amplify the ‘#GreatStarts campaign. Over the coming months we will be working closely with the Kellogg’s in house team and their Team GB talent to maximize awareness of the sponsorship and to get people excited about the forthcoming Rio Olympics.”