Spotify hires Red Consultancy

Spotify has appointed Red Consultancy as its retained PR agency.

The agency has been handed a consumer, corporate and B2B comms brief by the digital music streaming brand. It will be part of Red’s consumer tech and entertainment portfolio, which includes Activision, StubHub, Samsung and Twitter.

Alison Bonny, European comms director at Spotify, said: “Red has the right mix of consumer expertise alongside corporate and B2B specialists, and has the perfect team to support us across all disciplines as we continue to expand.  I’m very much looking forward to working with them.

Isobel Coney, MD of consumer (Play) at Red, said: “There’s a daily debate about who is in charge of the Spotify playlist in the Play office, so it’s safe to say we can’t wait to get started on the expanded consumer and corporate remit, working closely with Alison and the broader Spotify team.”