Home appliances firm chooses Brazen for UK push

Home appliances company SharkNinja has appointed Brazen as its first UK PR agency, with a brief to ‘own the screen’ for its two brands, Shark and Ninja.

The home appliances company, which began trading 23 years ago, has offices in the UK, US, China and Canada and makes products sold worldwide.

Brazen’s appointment represents SharkNinja’s first move into PR in the UK. The agency will run a PR and content marketing drive to support a national TV advertising campaign. It will also design and manage various SharkNinja product launches over the next 12 months.

Martin Knight, SharkNinja vice president of Europe, said: “We were impressed by Brazen’s experience in FMCG, its creative approach to the press office function and the fact the agency is clearly ahead of the game when it comes to news-making.”

Nina Webb, CEO of Brazen, added: “SharkNinja offers incredible five-star products – it’s no coincidence that Shark is the USA’s biggest selling vacuum cleaner and the Ninja range is so intuitive and forward-thinking.

“We’re proud to be affiliated with such a customer-focused brand and excited to be given the job of making the products famous in the UK and beyond.”

Brazen, which has offices in Manchester and Dubai and boasts clients including Chicago Town Pizza and Madame Tussauds, recently unveiled its new website with a pledge to ‘own the screen’ for its clients.