White Paper: Crisis comms in the evolving media landscape
Everyone – from organisations to individuals – is vulnerable to crises. When it comes to crisis situations the question is not if it will affect your brand or client but when.
As with other areas of communications, crisis comms is facing more challenges than ever as the media landscape continues to fragment and transform. PRs are expected to respond at a fraction of the time that they have had to in the past and they have to ensure that they are up to date with the all the latest digital platforms to ensure messages get to the right audiences at the right time.
In this White Paper, we hear from crisis experts at a range of businesses and agencies, including TUI Group, Burson-Marsteller, Weber Shandwick and Launch PR, on how to plan and prepare. In addition, we hear exclusively from Moonpig on what it is like to be in eye of the storm as the e-tailer reacted to its recent crisis challenge on Mother’s Day and shares the lessons it has learnt.
